Video
Video Production
From pitch to product demo. We shoot, edit, and deliver.
Explore →
get funded & scale faster with hero
Make your best first impression.
Minds are made up in the first few seconds of every interaction. HERO is the marketing framework that makes sure those seconds count.
Fractional support | project based | accelerator program
Get funded and scale faster with HERO.
One HERO video
+One HERO page
→ Everything a founder needs to scale.Swytch Bike used the HERO framework to raise £6M in angel funding and scale past £10M in revenue.
Watch the Swytch HERO Video — 2021Startups building with HERO
Where we start
The HERO Pyramid
The five sentences between a stranger... and a converted customer (or investor).
- Problem
Start here. Grab attention by posing a problem that needs solving.
Once you have posed a problem, it's human nature to wonder what the solution is.
- Solution
Name what you do, in one sentence anyone can understand.
Once you explain the solution, it's human nature to wonder 'OK so how does it work?'
- How it works
Show the mechanism. Earn belief with proof, not promises.
Once your audience gets how it works, they will wonder how it can benefit them.
- Benefits
Translate features into outcomes that change the customer's life.
And after they've understood all of that, now you can share your vision with your future customers.
- Vision
Close with the future you're building. The reason anyone should care.
Why is it a pyramid?
The volume of the pyramid represents everything you might want to tell someone about your company and product. But if you try to tell them everything, they'll get bored and lose interest. So start with the problem, the top of the pyramid, to grab their attention. Then move to explaining the solution, now they're interested you can tell them a little bit more... and so on until finally they are actually interested to hear all about your vision!
Whether you're writing copy for a pitch deck, landing page, or video, follow this approach to grab interest and keep it.
Use your HERO pyramid to make quick & impactful content
One framework, 3 outputs.
Roll out your HERO messaging consistently to these 3 key assets to turbo-charge your growth.
Video
HERO video
Tells your story in motion. Investors watch it. Customers share it.
Deck
Investor deck
Builds the case slide by slide. Same narrative, different medium.
Page
HERO page
Converts visitors into leads. One message, one outcome, one call to action.
Accelerator program
Run by AND TR in collaboration with HERO Marketing.
Learn the HERO framework, hands-on
If you're a a hardware founder, check out the AND TR embedded accelerator where you can learn and apply the HERO framework to your fund raising and marketing from the get-go.
Built specifically for founder sdeveloping embedded tech and electronics, the tailored programme gets your startup to the next stage. We teach the method, you build the assets. Real mentoring and real progress.
- ✓Minimum 12-week structured curriculum
- ✓Weekly 1:1s with experienced operators
- ✓Hands-on messaging workshops
- ✓Lifetime access to HERO alumni network
- ✓Investor introductions on demo day
- ✓No equity taken
- ✓Build your HERO video, deck, and page
HERO services
Work with HERO on your
Six ways we help founders move faster
Marketing
Digital Marketing
Campaigns that reach your audience. Strategy, execution, measurement.
Explore →Design
Website Design & Build
Beautiful, fast, converting. Built on your brand, built to sell.
Explore →Capital
Funding Round Support
Deck, narrative, investor list, and the confidence to close.
Explore →Ops
Business Optimisation
Streamline operations. Cut costs. Improve margins. Scale smarter.
Explore →Strategy
Product Strategy
Roadmap your next move. Validate ideas. Build what matters.
Explore →Not sure which fits? Start by getting in touch.
Get in touch →Fractional executive roles
Hire our Founder as your
Imagine if your CMO and CFO spoke the same language…
Fractional CMO
Set your messaging compass. Build the story, the deck, the pitch — and the team that runs it.
I'm interested →Fractional CFO
Get your numbers investor-ready. Cash runway, unit economics, pricing strategy — explained in plain English.
I'm interested →Meet the founder
Oliver Montague
Oliver brings 10+ years of operator experience scaling consumer hardware startups, from product launch through Series A. He embeds with founder teams to translate vision into the assets that compound trust — with investors, with customers, with the team.
- Founder & CEO of Swytch Bike
- Operated as both CFO and CMO of Swytch Bike
- Currently advising a portfolio of 4 companies
- Chartered accountant — PwC
- Engineering graduate — Oxford University (MEng)
Testimonials
Built with founders, not for them.
Three engagements. Three outcomes. Three different paths to growth.
Pedal Me
From loss-making to profitable in 3 months
We hired Oliver's Fractional CFO services and together we have turned the ship around from loss making to profitable in 3 months. Now we have a clear runway to focus on marketing and growth.
HERO didn't just rewrite our story — they made the math work.
BK
Ben Knowles
Founder, Pedal Me
Bastion AI
VC funding round closed in 8 weeks
From cold deck to term sheet in two months. New narrative, sharpened ask, intros to the right rooms.
Following the HERO marketing framework helped us close our funding round in less than 8 weeks from starting.
AL
Antony Lewis Frietas
Founder, Bastion AI
Gamlen Tabletting
Rebrand and pitch deck in 1 week
A 24-hour sprint. New visual identity, new story, new investor deck and website launch in under 7 days.
Oliver and the team came up with a full rebrand, built a pitch deck, and coached me for a live pitch event in under 7 days.
MG
Michael Gamlen
Founder, Gamlen Tabletting
Could HERO do this for you?
Get in touch →Ready to start?
Let's make your best first impression.
Tell us what you're working on. We'll come back with thoughts on where HERO fits.